New York City, NY. May 5, 2023 - This spring, the leading local media outlet Secret NYC, and impact-based apparel brand For Others, are joining forces to bring New Yorkers the ultimate Dad Hat, while supporting New York City´s community along the way. This collaboration between Secret NYC and For Others is fundamentally rooted in their shared commitment to giving back. With every “We Love This Place Dad Hat” purchased, ten meals are donated to the Food Bank For New York City.

This collaboration has resulted in the design of an exclusive Dad Hat available in both black and white with yellow and black lettering, respectively. Inspired by old-school New York logos and graphics, We Love This Place reads on the crown of the hat; a statement that also carries across Secret NYC's newly launched sticker campaign, where the local media outlet individually recognizes New York City's most-loved businesses.

The limited edition “We Love This Place Dad Hat” is the first-ever venture into apparel for Secret NYC, and is exclusively available for purchase on For Others’ website. Only a limited number of units will be available until sold out. 

Secret NYC and For Others share the same mission: to support local communities. Secret NYC amplifies the voices of New Yorkers by sharing daily stories and highlighting the very best the city has to offer. Similarly, For Others is committed to giving back to said communities through responsibly-sourced apparel. 

At its core, this collaboration is about love for the City of New York and the people that make it so special. 

 Download campaign images here.

About Secret NYC

Secret NYC is among the leading local guides to the best things to do throughout New York City’s five boroughs, from new restaurants and unique bars to the best shows, exhibits, and nightlife. 

Secret NYC carefully curates and generates the most relevant content for New York City lovers and insiders. With over 1.5 million followers on Instagram, also engaged on Facebook, Twitter, TikTok and its website, it has become locals’ biggest ally in navigating the city. Secret NYC is the Secret Media Network´s local guide for New York City.  

The Secret Media Network is the world’s largest local entertainment media network. It focuses on curating hyper-local, super-shareable city guides that inspire millions daily to rediscover their cities and stay updated with the most relevant local news.


About For Others

For Others is a responsibly-sourced clothing brand, launched in 2021, on a mission to make it easier to impact your local community in style. For Others is the first and only clothing brand that gives back directly to your local community by partnering with hyper-local non-profit organizations around the country.For Others is philanthropic to their core, however, they do not compromise when it comes to style, quality or brand. They want their give back model to serve as the cherry on top when purchasing one of their products.


About Food Bank For New York City

For 35 years, Food Bank For New York City has been the city's major hunger-relief organization working to end hunger throughout the five boroughs. Nearly one in five New Yorkers relies on Food Bank for food and other resources. Food Bank takes a strategic, multifaceted approach that provides meals and builds capacity in the neediest communities while raising awareness and engagement among all New Yorkers. Through its network of more than 1,000 charities and schools citywide, Food Bank provides food for nearly 58 million free meals for New Yorkers in need. Food Bank's nutrition education programs and services empower more than 50,000 children, teens and adults to sustain a healthy diet on a limited budget. Working toward long-term solutions to food poverty, Food Bank develops policy and conducts research to inform community and government efforts.
May 04, 2023