For Others Drops Capsule with Fitness & Wellness Coach, Liza Marie Fit, Supporting Local Food Banks Across US
Pittsburgh, PA. NOVEMBER, 2024 - Liza Marie Fit, known by her 1.5+ million followers for her inspiring, authentic and aspirational fitness and healthy cooking content, has partnered with lifestyle apparel brand, For Others, to release a limited-edition capsule collaboration that will provide thousands of meals to food banks across the United States.
The capsule features an oversized short-sleeve tee shirt in three exclusive colorways - Black Sand, Pink Dogwood and Sandshell.
The campaign’s design and overarching concept, The 365 Club, takes inspiration from Liza Marie’s mantra of “progress over perfection”. The tees are meant to remind us that progress, not perfection, should be the focus.
There are two ways to get your hands on an item from the capsule. If you sign up for Liza Marie’s online coaching platform now through the end of January 2025, your sign up will come with an item from the collection - while supplies last. Alternatively, the capsule is available for purchase, exclusively on For Others website.
About the Campaign
This capsule will remind us that living a life of integrity is not a one-time thing. It’s an philosophy that requires a commitment 365 days a year.
These tees are meant to be worn during workouts, while cooking one of Liza Marie’s infamous quick, easy and healthy recipes, or on a walk around the neighborhood.
This capsule will support the Greater Pittsburgh Food Bank. Each tee purchased either online or received after signing up for Liza Marie’s coaching platform will provide 6x meals to the food bank - supporting those Liza Marie’s hometown who are food insecure and in need.
About the Design
The short-sleeve tee comes in three exclusive colorways - Black Sand, Pink Dogwood and Sandshell.
The front of each tee features a screen-printed “LM” crest on the left chest.
The back of the tee sports a custom-designed graphic with “Progress not Perfection” and “The 365 Club” called out with the the “LM” crest sandwiched in between.
About For Others
For Others is a locally-conscious lifestyle brand based in New York City that gives back based on zip code.
The brand was started in late 2021 by brothers Brandon and Jonathan, whose grandfather always emphasized the importance of 'doing for others'.
The goal was to create a clothing company that provided real impact to real people in their own local community - without compromising quality or style.
In just a couple of years, For Others has built a growing and devoted following of customers motivated to leave a positive impact on their local community and the world at large.
About Liza Marie
Liza Marie is a fitness coach and wellness advocate who transformed her life by losing 140 pounds through sustainable, small changes. With her guidance and through her coaching app, she has helped clients collectively lose over 30,000 pounds, empowering women to build lasting confidence with small, impactful habits. Through her collaboration with For Others, Liza is giving back to the community, with each item sold supporting meals for local families in need.
